How to become a League of Legends coach and get paid

You already spend hours telling your friends why they lost lane. Some players will pay you to do that for them, one game at a time.

You need four things: a rank people trust, a way to teach, a price and a place to book. Every fee and rule below comes from the company’s own pages, checked on October 6, 2026.

The short answer

“League coach” means two different jobs.

• Team coach. A staff role on a pro or academy team. There are few of these jobs, and the usual way in is coaching amateur teams first.
• Personal coach. You teach one player at a time, for an hourly price. Anyone can start this today.

This guide is mostly about the second one. There’s a short section on teams near the end.

What rank you need

There’s no license and no official rank. Students decide, and they mostly look at four things:

• Your rank, with a link to your profile so they can check it.
• Your role and champions. “Jungle coach for Gold to Emerald” sells better than “all roles, all ranks”.
• How you explain. A free review on YouTube proves this faster than any rank.
• Results. What past students say, in their own words, with their permission.

Marketplaces set a high bar. Almost every coach on WeCoach’s League page is Challenger or Grandmaster. On your own page there’s no bar, but be honest with yourself. A Diamond player can help a Silver player a lot. A Diamond coach will have a hard time selling to other Diamond players.

What a session looks like

Most sessions run about an hour on a Discord call, and they’re one of these:

• VOD review. You watch one of the student’s games together and pause on the choices that lost it. Ask for the replay quickly. Riot’s support page says: “Replays last for the length of a patch cycle, meaning they’ll expire once you patch up.” A screen recording works too.
• Live review. The student plays a game while sharing their screen. You stay quiet in the big moments, then go through it after.
• Playing together. Some coaches play normal games with the student. Keep it about teaching. Riot’s terms ban “playing on another person’s account or otherwise engaging in activity intended to “boost” an account’s status or rank”.
• Homework. End every session with one to three things to practice. Start the next session by checking them.

One hard rule: never log in to a student’s account, and never ask for their password. Riot’s terms say it plainly: “You can’t share your account or Login Credentials with anyone.”

What to charge

Here’s a real snapshot. On October 6, 2026, WeCoach’s League page listed 65 coaches. Their hourly prices ran from $10 to $175. The middle price was $25, and about two in three charged between $20 and $40. That’s what top-ranked coaches charge on a marketplace that takes a cut.

How to set your price:

• Start in the middle of what coaches at your rank charge. Don’t be the cheapest. A very low price makes students wonder why.
• Sell packs. Three or five sessions in a row is how students actually improve, and packs keep your week full. Calendly’s paid plans can sell prepaid “meeting packages”.
• Offer a short free intro call if you like. Many coaches on WeCoach do.
• Raise your price when your week is full. A waiting list means you’re too cheap.

How much coaches make

It’s simple math: your price, times your hours, minus what the platform takes. Say you charge $30 an hour and coach 10 hours a week. That’s $300 a week before fees. Here’s what you keep from each $30 session:

Over 10 sessions, that’s $210, about $246 or about $288 a week. Metafy also sells a Pro plan for $99 a month ($69 billed yearly) with no cut.

Marketplaces also limit how you reach students. WeCoach’s terms don’t let you share Discord, email or other contact details until a student has placed an order with you. Metafy tells parents: “we don’t allow off-platform transactions.”

You’re self-employed either way, so set money aside for tax.

Finding your first students

Nobody books a coach they’ve never heard. Give your teaching away first.

1. Post free VOD reviews. Review viewers’ games on YouTube or Twitch. Ask each player before you post their game. Riot’s rules ask for real teaching, not reactions: “Don’t just rip off or add some light commentary to existing content (e.g., esports matches, other players’ vods).”
2. Keep that content free. Riot allows ads on your videos, and donations and subscriptions while you stream, as long as people who don’t subscribe can still watch.
3. Make short clips of the one mistake you see most at your students’ rank, with the fix.
4. Show up where your players are. Role and champion Discord servers often have coaching channels. Read the rules before you post a link.
5. Do your first five sessions cheap, and ask for feedback you can quote on your page.
6. Put one link in every bio. It should go to a page where people can book.

Riot’s rules on getting paid

Riot’s fan content policy, called “Legal Jibber Jabber”, covers fan “Projects” that use Riot’s IP, like game footage, champion art and icons. This is the line that matters:

You may not create commercial Projects, including any Project that crowdsources any portion of its funding, any Project that involves a business or legal entity, or any Project where you gate the content with a paywall (e.g., Patreon, YouTube Premium, etc.) without a written license agreement from us.

Riot lists only three exceptions:

• Ads on your videos, streams or website.
• Donations and subscriptions while you live-stream, “so long as non-subscribers can still watch the games concurrently.”
• Projects that follow Riot’s API terms and use an API key Riot gave you.

What that rules out: guides, courses, recorded lessons or VOD libraries built on game footage, champion art or icons, sold behind a paywall. Without a written license from Riot, don’t sell them. Give them away and let them bring you students.

What the page doesn’t say: it never mentions coaching. A live call where you talk a student through their own game is selling your time, and Riot’s page doesn’t say yes or no to that. Paid coaching is sold in the open on marketplaces, but that isn’t the same as Riot’s permission.

Two more rules catch coaches out:

• Your name. “You may not register domain names, social media accounts, or similar stuff that uses Riot Games or any of our trademarks, trade names, character names, etc.” Name your site after yourself, not after League or a champion.
• Logos and art. Without a written license, Riot’s logos and trademarks can’t go on your website, ads or videos. Use your own photos on your coaching page, not the League logo or champion art.

This is our reading of Riot’s page, not legal advice. If coaching becomes your living, ask a lawyer, or ask Riot.

Coaching teams

Team coaching is a separate path. Most people start with amateur teams: a university club, an amateur league, or five friends playing Clash. Expect to start unpaid. You’ll review team games, plan drafts and run practice. Write down what changed while you were there, and ask the players to vouch for you. That record matters more than your solo rank.

If an amateur team has a budget, a monthly price works better than hourly sessions.

Your own coaching page

A marketplace page belongs to the marketplace. Your own page lets students find you and book you through your own calendar, with no marketplace cut.

Drate’s League esports coach template is built for this:

• A coaching page with your calendar on it. Paste your Calendly or Cal.com link, and students book right on your site. You set prices, times and cancellations in your booking tool, and the money goes through it. Calendly’s paid plans and Cal.com’s free plan can both take payment when someone books.
• A free lesson library. Link your YouTube or Vimeo reviews and write up the notes, open to everyone. Your free teaching sits in one place, next to your booking button.
• Your own domain, on every plan. Pick one with your name in it, which also keeps you clear of Riot’s rule on names.
• Discord roles by plan. If you run a monthly plan, like a weekly group call, map it to a Discord role. Members who link Discord get the role when they join and lose it when they stop paying. Keep what’s behind the plan your time, not paid Riot content.

Drate’s Free plan takes 5% of membership sales. Pro is $12 a month ($10 billed yearly) and takes nothing. Stripe’s card fee applies on both. Session payments made through your booking tool aren’t membership sales, so Drate doesn’t take a cut of them.

Drate won’t send you students. You bring them, from your videos, streams and Discord. If you want to sell more than coaching later, How to sell memberships on your own website covers what you need.

Drate isn’t endorsed by Riot Games and doesn’t reflect the views or opinions of Riot Games or anyone officially involved in producing or managing Riot Games properties. Riot Games, and all associated properties are trademarks or registered trademarks of Riot Games, Inc.

Questions

How do you start coaching League of Legends?

Pick one role and one rank range you can teach. Post a few free VOD reviews so people can hear how you explain. Then open a booking page with a price, and ask your first students for feedback you can quote.

What are League of Legends coaching prices?

On October 6, 2026, the 65 coaches on WeCoach's League page charged from $10 to $175 an hour. The middle price was $25, and about two in three charged between $20 and $40. Almost all of them were Challenger or Grandmaster.

How much do League of Legends coaches make?

It depends on your price, your hours and who takes a cut. Ten hours a week at $30 is $300 before fees. You'd keep $210 on WeCoach, about $246 on Metafy Core, and about $288 on your own page after Stripe's card fee.

Can I sell League guides or courses on Patreon?

Not if they're built on Riot's game footage, art or icons, unless Riot gives you a written license. Riot's fan content rules ban putting that kind of content behind a paywall, and they name Patreon as an example. Give guides away and charge for your time instead.

Do I need a website to coach League?

No, but it helps. A marketplace lists you next to other coaches and usually takes a cut of every session. Your own page lets students book you through your own calendar, with no marketplace cut, and you keep their contact details.

Sources

Checked on October 6, 2026. Prices and terms change, so check the latest before you decide.

1. Riot Games: Legal Jibber Jabberriotgames.com
2. Riot Games: Terms of Serviceriotgames.com
3. Riot Games Support: Replays FAQ and pro tipssupport.riotgames.com
4. WeCoach: League of Legends coachingwecoach.gg
5. WeCoach: Terms of Servicewecoach.gg
6. Metafy: Pricing update, August 2026help.metafy.gg
7. Metafy: Site fees, explainedhelp.metafy.gg
8. Metafy: Buyer fees breakdownhelp.metafy.gg
9. Metafy: A parent's guide to Metafyhelp.metafy.gg
10. Calendly: Pricingcalendly.com
11. Calendly: Payments FAQcalendly.com
12. Cal.com: Pricingcal.com
13. Cal.com: How to receive payments from Stripecal.com
14. Stripe: Pricingstripe.com
15. Cover: Riot Games, K'Sante Champion Spotlightyoutube.com